In the current fierce homogenization market price competition is actually the supply chain competition. In a survey conducted by McKinsey, 68% of the executives interviewed by global enterprises believed that the supply chain risk would increase further in the next five years. The competition of modern enterprises is not simply the competition of products and services, but the competition of business models. The supply chain is a chain connecting the whole business model.

In the process of constructing the supply chain, enterprises should consider whether their customer segmentation is a niche market or a mass market, and whether its vitality is short-term or lasting; whether the value proposition is a deep-seated implicit demand or an explicit demand, whether it is a current demand or a future demand, and why customers choose; what core resources and key processes are needed as support for these value propositions, and through what channels and channels What kind of customer relationship do customers contact and establish, then consider how to obtain revenue source from customer segmentation, and finally, reverse push from revenue source to build the most suitable supply chain, so that products can reach customers at reasonable cost.

At the same time, from a higher point of view, there are no enterprises in the market, there is only a supply chain, and the enterprise itself is only one of the links, so the success or failure of the supply chain determines the success or failure of all enterprises in the supply chain to a certain extent. It can be said that the supply chain is an ecosystem. At the beginning of the operation of the supply chain, enterprises should establish the main axis, such as spider web, and gradually connect the production, operation, management, marketing, channel and other elements from the inside to the outside. Each circle line has a cross point with the main line and auxiliary line. This intersection point is the common interest point of all enterprises in the supply chain and forms a clear positioning With a precise and detailed division of labor mechanism, profits are not within reach, but within reach.